A significant number of Scribblelive clients, recognizing the experiential and social phenomenon, created their own content experiences about food in all its forms. These cases are as diverse as the colourful tastes of Dubai, the world class chefs and nutritionists within Australia, and also the exquisite experience of one of Italy’s greatest chefs.

The relationship between food and content consolidated over time, and expanded into a whole new realm following the launch of Instagram. There was a time when food lovers and food bloggers used to gather solely in the Great Realm of Instagram. At the time Facebook had not even acquired Instagram, though the new platform rapidly became one of the fastest growing social channels on the web.